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It begins in the soil.

Most people never think about where strength begins.

Not just muscle strength -- but the strength of nations, families, and generations.

It begins with soil.

Healthy soil grows strong forage.

Strong forage feeds healthy livestock.

Healthy livestock create milk, meat, and opportunity.

That chain -- from soil > feed > food > family -- is called the protein chain, and it shapes the future of every society on earth.

Where the protein chain is broken, children grow up stunted, communities depend on imports, and inequality hardens into generations.

But where the protein chain is strong, nations thrive -- nourished, self-sufficient, and resilient against crisis.

Ranch PRO exists to make that chain strong again.

We build the digital and physical infrastructure that connects regenerative soil, local growers, ethical ranchers, and trusted brands into one transparent supply network -- so every pound of feed, every cut of meat, every meal on the table strengthens the land it came from.

From soil to society -- we call it Regenerative Commerce.

Featured Services

Hay.

Hay.

Healthy livestock start with healthy forage.
Hay. is our digital feed marketplace and delivery network -- linking verified growers to ranchers, feedlots, and equine owners through transparent pricing, route optimization, and guaranteed quality.
Every bale is traceable from field to barn, turning logistics into a trust network.

Growers.

Growers.

Strength begins with those who care for the land and the animals.
Growers. connects hay farmers and meat ranchers straight into Ranch PRO’s integrated demand system—replacing the old chain of brokers, auctions, and middlemen with a trusted, direct path to market.
Through regenerative crop planning, soil and herd insights, and secure offtake, we help producers earn more while rebuilding the land and the protein chain that sustains us all.

Meats.

Meats.

Livestock raised with respect sustain both land and people.
Meats. is our national meat distribution platform, delivering ethically raised, USDA-inspected products under trusted Ranch PRO brands -- Allen Family Ranches (premium beef cuts), زوميا (Zoomia, Halal), and 养 一 羊 (yang yi yang, heritage Asian).
From Ranch PRO to diaspora communities nationwide, we make culturally rooted, transparent protein accessible to all.

Team Members

Zachary Allen

Zachary Allen

Cofounder

Builder of the Ranch PRO ecosystem

Nelly Allen

Nelly Allen

Cofounder

Strengthening relationships across the protein chain

About Us

We are rebuilding the protein chain.

Ranch PRO is a regenerative commerce company on a mission to strengthen every link in the protein chain — from the health of the soil, to the quality of the forage, to the wellbeing of livestock, to the strength of the families and communities who depend on them.

We build the digital tools, logistics networks, and trusted brands that connect growers, ranchers, and consumers through a transparent and resilient supply system. Every part of our work — from hay delivery to rotational cropping, from ethically harvested meats to global trade — is designed to make the protein chain stronger, fairer, and more reliable.

 

We believe that when soil is restored, animals thrive.

 

When animals thrive, families thrive.
And when families thrive, nations grow strong.

Ranch PRO exists to make that strength accessible to everyone.

We build the infrastructure behind regenerative agriculture.

Across our solutions — Growers., Hay., Harvest., Stock., Global., and our financial backbone, Bloom Capital — we operate a unified network that moves feed, food, and meat with precision, transparency, and purpose.

We replace outdated distribution systems with data-driven platforms, ethical sourcing, and efficient logistics that return value to the people who actually create it: farmers, ranchers, and the communities they feed.

Our work is guided by a simple idea:
the protein chain is the foundation of every society, and its strength determines the strength of us all.

Stats

Structural demand and supply realities shaping the modern agricultural economy.

01 - Hay.

1.6–2.1M tons/year
Arid Western U.S. equine hay-forage demand, based on biological intake needs of the regional horse population.

02 - Growers.

~34M tons/year
Hay forage produced annually across the same arid Western region, forming the primary supply base for local and export markets.

03 - Meats.

~13.5M tons/year
Total USDA-inspected U.S. beef production; verified regenerative supply remains limited and highly constrained.

04 - Global.

20M+ tons/year
Hay forage imported into arid and under-producing regions across the GCC, ASEAN, and Africa.

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